Discover the history of Aperol and Aperol Spritz from its beginnings.
Aperol is the perfect result of seven years’ hard work, experimentation and dedication from the Barbieri brothers, Luigi and Silvio, who inherited a liqueur company from their father, Giuseppe, in 1912.
In the immediate post-war period and in later years, Aperol became popular all over Italy, particularly with young adults active in their social life.
In the 50's the famous recipe that made Aperol Spritz so popular was born. This is also the period of "Il Carosello", the first Aperol TV commercial.
A period of great creative impulse for Aperol communication begins, gaining a more cosmopolitan and international dimension.
Aperol, with the acquisition by Gruppo Campari, continues strong advertising campaign behind Aperol Spritz and becomes more international. These are the years when Aperol intensely communicates with art, advertising, fashion and lifestyle, achieving resounding success in Italy and around the world.
The brand is supported through strong international sponsorships and campaigns. Aperol Spritz ready-to-serve is launched.
The Aperol Spritz Life is contagious and spreads quickly among everybody, reaching town squares in the form of a world record event and with a new TV commercial with a lively and cheerful atmosphere.