Aperol returned to Coachella 2024!
Aperol Spritz brought an Italian Oasis to the desert.
Designed to transport festival-goers to an Italian oasis, the Aperol Spritz Piazza & Terrazza featured chic cool-down areas, incredible photo opportunities, and – of course – spots to #Jointhejoy.

Date
12th April – 14th April

Date
19th April – 21st April

Place
Empire Polo Club in Indio
California, USA

What was in store:
- Festival-goers stepped into the Aperol Spritz, complete with glowing photo moments.
- They experienced the Aperol Terrazza with an authentic golden hour experience, crafted in collaboration with Chef Samuele Silvestri, Executive Chef of the Terrazza Aperol in Venice. This aperitivo experience was by reservation.
- Attendees enjoyed their favorite orange drinks at exclusive Aperol pop-ups in the Rose Garden and Twelve Peaks area.

Cin Cin, Coachella
The event celebrated unforgettable moments of joy that brought people together, when the best of friends experienced the best in music. #AperolCoachella

Aperol Spritz heads to Primavera Sound
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The iconic Italian aperitif continues to strengthen ties with Primavera Sound, becoming one of its main sponsors for the fourth consecutive year.